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Tips for Buying and Selling Homes in Today’s Market

Raleigh, NC, real estate expert Sheri Hagerty

Navigating the real estate market can feel overwhelming, especially with the rapid changes seen in recent years. Whether you’re considering buying your first home or selling your current residence, informed decisions and the right strategies are crucial. The stakes are high, with even minor errors potentially leading to costly consequences or missed opportunities. Leveraging knowledge from trusted professionals, such as Raleigh, NC, real estate expert Sheri Hagerty, can give you an edge in today’s competitive environment. Real estate transactions are among the most significant financial commitments many people will ever make, so approaching the process well-prepared and knowledgeable can make all the difference in achieving favorable results and minimizing stress.

Both buyers and sellers must understand the nuances of the housing market and anticipate factors that could influence their next move. Staying up to date on evolving market trends, interest rates, and local economic shifts is essential for timing your purchase or sale. Establishing clear goals and practical expectations before starting the process lays the foundation for success and lessens the stress that can accompany real estate transactions. Whether it’s determining your ideal buy or sell timeline or deciding on feature or pricing priorities, this initial planning step creates a helpful roadmap. It provides confidence as you begin your journey.

Understanding the Current Market

The housing landscape has shifted dramatically over the past few years, reshaping expectations for buyers and sellers alike. In 2025, the United States saw home sales drop to just 4.09 million—the lowest in nearly 30 years. Elevated mortgage rates, tight inventory, and rising prices all contributed to this decline. With the median home price rising to $389,800 and mortgage rates peaking at 7.79% in late October, affordability has been a major hurdle for many prospective buyers. Seasonal fluctuations that once defined the market have become less predictable as buyers and sellers try to adapt to rapid economic and policy changes.

Competition remains fierce as inventory remains low, and even small interest rate reductions can trigger a rush of buyer interest, further pushing up prices and creating bidding wars for desirable properties. First-time buyers are especially affected, now representing only 29% of home purchasers—a sharp drop from historic norms that hovered closer to 40%. In many markets, would-be sellers are reluctant to move because doing so would mean losing a low-rate mortgage, further constraining the supply of available homes. While projected decreases in mortgage rates could ease some pressure on buyers, supply constraints and persistent demand are likely to continue shaping the market, requiring both buyers and sellers to stay adaptable and informed.

Tips for Buyers

Get Pre-Approved and Set a Realistic Budget

Securing mortgage pre-approval is more vital than ever. Not only does this clarify what you can afford but it also sends a strong signal to sellers that you’re a serious contender. Pre-approval puts you in a better position to negotiate and speeds up the buying process when you find the right home. Factor in all possible costs—including property taxes, homeowners’ insurance, utility costs, homeowners’ association fees, and potential repairs or upgrades—to create a budget that comfortably fits your financial situation. Avoid stretching beyond your means to prevent future financial strain, especially as unexpected costs or economic shifts can occur.

Raleigh, NC, real estate expert Sheri Hagerty

Be Ready to Act Quickly

With limited supply, desirable homes may receive multiple offers within days or even hours of hitting the market. Prepare to act fast on promising properties, but do not forgo critical steps such as professional inspections, appraisals, and thorough reviews of each home’s condition, neighborhood, and resale potential. Working closely with an experienced agent who can alert you immediately to new listings and schedule rapid showings gives you a further competitive advantage. Reviewing and preparing essential documents and funds in advance also ensures you’re ready to move as soon as the right opportunity arises.

Stay Flexible and Open-Minded

Consider expanding your search criteria to include emerging or neighboring areas with more options and potentially better value. Weigh the trade-offs between your list of must-haves and nice-to-haves, knowing that compromise is often necessary in a hot market. Curbing rigid expectations around features or locations can help you uncover hidden gems and avoid expensive bidding wars on the most sought-after properties. Remember that some cosmetic flaws can be addressed after purchase, opening the door to homes that others may overlook. Flexibility in closing dates and contingencies may also make your offers more attractive to sellers.

Tips for Sellers

Price Your Home Accurately

While today’s market often favors sellers, overpricing can still backfire and leave your home languishing. Work with a qualified real estate agent to analyze current sales data, comparable property prices, and market trends in your area. Strategic pricing attracts more buyers and often leads to stronger offers and faster sales. Usually, homes priced correctly from the outset generate the most interest, resulting in competitive offers rather than stagnant listings that eventually need price reductions.

Make the most of the opportunity to present your home in the best light. Even simple, cost-effective upgrades—such as fresh paint, landscaping, updated lighting fixtures, and professional cleaning—can drastically improve first impressions. Consider staging to help buyers visualize your space’s potential, create an emotional impact, and differentiate your property from others on the market. Small investments in curb appeal and presentation can pay off substantially in terms of buyer interest and final sale price.

Market Effectively

Effective marketing is essential in today’s competitive real estate market. High-quality photography and video tours can make your home stand out in online listings, which is where most buyers begin their search. Well-written, compelling listing descriptions that highlight your home’s features and unique selling points attract more views and showings. Targeted online exposure—on the right websites, social media platforms, and real estate networks—increases visibility and draws attention from both local and out-of-town buyers. Collaborate with your agent to identify the most effective marketing tactics for your home’s price point and neighborhood demographics.

Importance of Professional Guidance

The expertise of a trusted real estate professional is invaluable when navigating a market marked by volatility and competition. Agents assist with detailed market analysis, skilled negotiations, complex paperwork, and legal compliance, keeping your interests front and center throughout the transaction. With deep local knowledge and experience, they anticipate and address challenges, ensuring you avoid costly mistakes and seize the best opportunities. According to a recent Bankrate report, buyers and sellers who engage expert guidance often achieve better outcomes and higher satisfaction with their transactions.

In addition to providing insight on pricing, marketing, and contract terms, seasoned agents know how to present homes effectively and guide buyers through making competitive offers. They maintain critical objectivity and manage emotions that can arise during negotiations, helping all parties stay focused, reduce stress, and keep transactions on track. Partnering with a reputable professional offers peace of mind from the first showing to the closing table.

Conclusion

Today’s real estate market presents both challenges and unique opportunities for buyers and sellers alike. By staying informed about current trends, being realistic about goals, and enlisting the services of seasoned professionals, you can position yourself for success. Every aspect of the process, from thoroughly researching your local market and preparing your finances to staging properties and executing effective negotiations, requires careful attention. Each step, from studying the local market to making strategic decisions and leveraging expert advice, brings you closer to a rewarding real estate experience.

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